Consultancy Services for retailers
with existing programmes
Consultancy Services for retailers
without existing programmes
Clarity Gift Card Consulting can help you on the journey to develop and implement a powerful Gift Card programme which delivers an excellent return on investment. Yielding further opportunities to build and extend your brand in channels outside your own estate.
Clarity will work with your internal stakeholders and teams to:
- Conduct a comprehensive analysis of the business’ goals, current and future requirements and the competitive landscape.
- Build the business case, sales projections, ROI and project plan.
- Develop and impartially evaluate RFPs for selection of processors and ancillary suppliers.
- Assist in supplier negotiations.
- Plan implementation and develop reporting metrics.
- Plan creative execution and merchandising through all channels including Mall, B2B and digital.
- Develop a comprehensive strategy to encompass distribution, staff training, operational procedures, merchandising and customer communication.
- Ensure that the instore, online, mobile, Mall and B2B execution of Gift Cards is excellent and remains excellent throughout the year.
- Work with marketing and customer service teams to embed Gift Cards as a powerful, cost effective marketing, promotional and customer service tool.
Clarity will provide you with the tools to maximise the opportunity offered by your Gift Card programme. Where resource is tight, providing the expertise and skills to externally manage your programme on an on-going basis.
ADDITIONAL Services…
Retailers can control their instore and online environment, but may lack the resources to enable Gift Cards to flourish. Clarity Gift Card Consulting has the experience and know-how to manage your Gift Card programme in its entirety or partially, depending on the level of resource you have available.
Clarity can offer you:
- Creative solutions for Gift Card design, packaging development, instore and in the digital world.
- Support with supplier sourcing and negotiation.
- Merchandising solutions instore.
- Training and communications.
- Distribution and replenishment services.
- Advice on B2B and Mall channels.
Clarity Gift Card Consulting will help you to achieve Gift Card sales of a minimum of
2% of total sales, whilst ensuring that your programme costs less than 1% of the
revenue it generates.
Proactively managed Gift Card programmes can drive future revenue, incremental spend, and higher traffic. Digital programmes can yield substantial last minute sales as well as offering the opportunity to experiment with consumer engagement at low cost.
Clarity will work with your internal stakeholders and teams to:
- Conduct a comprehensive analysis of the business’ goals, current and future requirements.
- Analyse current operational processes, barriers and the competitive landscape.
- Develop a set of metrics which will drive excellent decision making, measuring Gift Card ROI & P&L across channels.
- Develop a Gift Card strategy tailored to your business and sector.
- Develop actionable plans, covering all organisational touchpoints which ensure your Gift Cards are performing in all relevant channels: instore, online, mobile, Mall, B2B, as promotional and marketing tools, and as powerful customer service tools.
Providing you with the tools to maximise the opportunity offered by your Gift Card programme, and where resource is tight, providing the expertise and skills to externally manage your programme on an on-going basis.