are you making the most of YOUR GIFT CARDS?

Clarity Gift Card Consulting will work with you to help maximise the profitability of your Gift Card programmes in stores, online and through other channels…

The gift card market

The UK Gift Card market is worth £6 billion per year and is split broadly 48:52 between sales through retailers’ own channels and B2B sales.1


When questioned about the type of gift they would most like to receive, the first choice for the majority of consumers is a Gift Card.2


Retailer Gift Cards represent the single most profitable product a retailer can sell. A well run programme will:

  • Deliver a minimum of 2% of total company sales.
  • Drive footfall and new customers.
  • Deliver incremental spend.
  • Support working capital.
  • Be self-funding, costing less than 1% of revenue generated.


Retailers with competing priorities are often unable to dedicate effort to Gift Cards. Without a measurable P&L Gift Cards can significantly underperform resulting in the loss of multi-million pound opportunities.


1. UKGCVA market data 2014

2. SVS consumer survey

 for retailers
with existing

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 for retailers
without existing

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Clarity Gift Card Consulting
works with retailers to develop…

Brand relevance, merchandising, packaging and customer communication -  maximising consumer appeal.

High quality management information, ROI, total revenue and cost analysis (P&L of Gift Cards), KPI analysis - improving control and driving quality decision making.

Operational excellence, compliance, staff training and reporting, stock management, availability, appropriate production and distribution – enhancing processes, improving store participation and delivering through peak and through the year.

Internal and external communication, leverage cross departmental collateral, embed Gift Card into future development - generating deeper understanding and enhancing consumer experience.

…a strategy for substantially growing
Gift Card sales and profitability

How can Clarity Gift Card
Consulting help?

Clarity works with retailers to ensure that Gift Cards reach their full potential in terms of sales and profitability; with a clear goal that Gift Cards will achieve a minimum of 2% of total company sales at a cost of less than 1% of revenue generated.


Gift Cards must be:

Are you maximising the potential of Gift Cards?

For more information - contact me

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For more information call Kim on: +44 (0)7833 047287